Business articles
Websites are not magic bullets

From time to time customers have approached us to enquire about a website. We take them through the initial consultation and discuss the various options, Content Management Systems, Brochure Websites, Search Engine Optimisation and so forth. These facets are all pretty straightforward to discuss, but occasionally during the consultations we hear “we did not think we needed a website, but now as business is slow…” is uttered and the consultation moves from being a straightforward consultation to a discussion about the nature of websites.

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Checkboxes

Checkboxes are a term that we came up with to describe the various factors that make a potential customer into an actual customer. They are the facets of a business that proves its professional nature and encourage a customers trust. A list of the basic checkboxes customers expect is below:

  • Business name relevant to products/services
  • Business address
  • Telephone number
  • Website
  • Email address that is @website

As you can see, they are pretty basic and as mentioned are now “expected”. These are the “basic” checkboxes that potential customers want to know in order to prove they are dealing with a business. Advanced checkboxes are below, these are the “tippers” that help “tip” the potential customer into an actual customer.

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